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Learn How to get started with Keywords using Tools; SEMrush, SPyFu, and MOZ.
- Top organic keywords
- The distribution of how these keywords rank
- Main organic competitors
- A map of where they are positioned organically
- Branded search traffic
- Paid keywords
- Backlinks
- Referring domains
- Landing pages
If you know where your competitors are spending their advertising dollars, you can decide what keywords are worth chasing.
It also gives you an indication of what sort of resources you’ll need to compete and win.
In general, keywords are used to describe the content of a work of art or a document in different areas such as art and culture, media, or industry. Today, the term keyword is primarily used in digital marketing and SEO to describe a word or group of words that internet users use when performing a search with a search engine such as Google.
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