A SWOT analysis typically begins by identifying the company’s internal strengths, such as its skilled workforce, strong brand reputation, or innovative products and services. These strengths can be leveraged to take advantage of external opportunities, such as a growing market or new technologies.
Next, the company’s internal weaknesses are identified, such as high costs, poor management, or outdated technology. These weaknesses can be addressed through strategies such as cost-cutting measures, leadership development, or investment in new technology.
The external opportunities and threats facing the company are then identified. Opportunities might include favorable market conditions, new technologies, or strategic partnerships. Threats might include competition, regulatory changes, or economic downturns.
